Leveraging adidas COMMUNITY SPACES. A new approach to neighbourhood stores that centre the expression of local storytellers, creators, and changemakers. We were tasked to Expand COMMUNITY SPACES to cover not just in-person experiences, but also digital platforms and develop an idea that works seamlessly across the two, with a focus on positioning local communities at the core of the strategy.
COLLABORATORS
Andrew Riis
Binti Kamara
CLIENT
ADIDAS
MY ROLES
Strategy
Art Direction